Welcome to NovaWoolf – my space to dream and to do, and to share it all with you. Hang around and let’s figure out how to live our best damn lives and be our most authentic, fulfilled, and creative selves, together!

Polina Illieva Photography

The magnificent Bulgarian photographer, Polina Illieva, wanted to update her branding to encompass the combination of the strength and fragility of the subjects she photographs. Polina took inspiration from my illustration style and wanted a logo to match a particular illustration she had fallen in love with. The result was this minimalist design that encapsulates elements of the technical aspects of photography, whilst complemented by a dreamy illustration that speaks to Polina’s ethereal aesthetic.

See more of Polina’s beautiful work here.


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